In-State Advertising Rates
In-State rates apply to dealer-list (multi-sig) advertising and advertising containing two or more company logos appearing in The News & Observer, The Cary News, The Chapel Hill News, The Clayton News-Star, The Durham News, Eastern Wake News, Garner-Cleveland Record, The Herald, Midtown Raleigh News, North Raleigh News and Southwest Wake News, and the newsobserver.com network online.
Advertising originating in North Carolina from distributors, wholesalers, jobbers, co-op, bottlers, brokers, local manufacturers, manufacturer's agents, public utilities, associations, or other non-retail advertisers are billed at In-State rates.
Internet service providers and telecommunications service providers of the telephone, paging and wireless industry qualify for In-State rates. Local retailers selling only the product are charged Local rates.
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Advertising placed by organizers of transient events, such as seminars or special sales held at locations not owned by the organizers, such as hotels/motels or convention centers, qualify for In-State rates.
Insurance companies with home office in North Carolina are charged the In-State rate. Out-of-state insurance companies are charged the National rate. Local insurance agencies are charged Local rates.
The N&O's reach in Eastern North Carolina makes News & Observer advertising products an essential tool for political advertising ( learn more here).
We can also provide many online advertising opportunities, including exclusive positions, rich media, audience targeting through our Yahoo! partnership, TriangleMom2Mom, e-mail advertising, apartments.com, cars.com, homefinder.com and trianglejobs.com.