IHOP becomes IHOB, for the International House of Burgers

IHOP, the International House of Pancakes, changed its name Monday to the International House of Burgers in a spectacular marketing ploy. Instead of brunch, breakfast or biscuits, IHOB is rolling out a new line of burgers.
IHOP, the International House of Pancakes, changed its name Monday to the International House of Burgers in a spectacular marketing ploy. Instead of brunch, breakfast or biscuits, IHOB is rolling out a new line of burgers.

IHOP has an identity crisis, rebranding as IHOB, the International House of Burgers

June 11, 2018 02:02 PM