Spanx has expanded from sleek, slimming underwear into the field of everyone’s favorite outerwear: jeans.
The company, whose foundation garments have been helping women fit smoothly into work and special occasion clothes since 2000, introduced jeans in two styles, several cuts and three washes this summer. They are available online at spanx.com and at select retailers.
The Signature, $148, has a wide-panel, control-top midsection with a slimming waistband and zipper on the side. The Slim-X, also $148, has a regular waistband, but promises to “tame your tummy, trim your thighs and lift your rear.”
We caught up with Spanx founder Sara Blakely to find out more.
I like to wear tees and little cropped sweaters, and they look good with it.
And there’s our triple-thread technology. Most of the others have two threads – one regular and one stretch. Ours have two stretch threads for every regular thread.
We spent a significant amount of time on the back pocket – the size, the shape, how high up on the rear it should be. We had lots of women wearing them, walking up and down, and people with clipboards taking notes.
And we have the red rivet, one little red rivet on the back. That’s our wink and nod that we’re Spanx.