The new regional president of PNC Bank says the company is thriving in the Triangle and throughout the Southeast two-and-a-half years after it burst onto the scene by purchasing RBC Bank for $3.45 billion.
The bank’s revenue has been growing at a 22-percent-a-year clip in the Southeast, said Jim Hansen, who started his new job as regional president for the Eastern Carolinas market last week.
That performance, said Hansen, has exceeded the Pittsburgh-based bank’s expectations.
Meanwhile, recognition of the PNC brand among Southeastern consumers has reached 65 percent, up from 50 percent in early 2013.
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“It was ‘who is PNC?’ three years ago,” Hansen said. “(Now) PNC is very known.”
Hansen believes PNC’s technology has helped distinguish it from its competition.
That includes the bank’s Virtual Wallet, an online money management system that helps track bills and spending, and Cash Flow Insights, which Hansen describes as “an online CFO for small businesses.”
Also, Apple announced Tuesday that PNC is among the banks whose credit and debit cards will be compatible with its new Apple Pay system that will enable consumers to make purchases with their iPhone or the upcoming Apple Watch.
Hansen, whose territory includes the eastern half of North Carolina and coastal South Carolina, is based in Raleigh. In his new job, he oversees PNC’s corporate banking, commercial banking, wealth management and institutional investments businesses in the region.
He’s quite familar with the region. He grew up in Winston-Salem and received an MBA from UNC-Chapel Hill after getting his undergraduate degree at N.C. State University. He also worked at RBC in Raleigh from 2001 to 2010, when he was promoted to president of the bank’s northern Alabama region.