Lenovo’s worldwide tablet shipments rose 30.6 percent in the third quarter from a year ago, far outpacing the overall market, according to the latest report from market research firm IDC.
Despite that growth, however, Lenovo slipped to No. 4 among tablet makers – behind Apple, Samsung and ASUS – in the third quarter.
Lenovo ranked No. 3 in the second quarter, ahead of ASUS. In a statistical oddity, Lenovo’s 4.9 percent market share in the second quarter actually lagged behind its 5.7 percent market share in the latest quarter.
“Lenovo’s strength in emerging markets has been paying off as they experienced greater than 30 percent growth and have been able to increase their share by almost a percentage point,” IDC noted. “Lenovo has also had the benefit of leveraging its brand and strength in the PC business to secure a strong position in the tablet market.”
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Lenovo, which is based in China and has a headquarters in Morrisville, is the world’s No. 1 PC company.
Overall, the worldwide tablet market expanded 11.5 percent from a year ago. The U.S. tablet market grew at a faster rate, rising 18.5 percent from a year ago.