Email marketing company Bronto Software, which posted a 25 percent jump in revenue last year, anticipates adding 65 to 70 employees this year to staff its expanding business.
Most of those new hires will work out of the company’s Durham headquarters, but Bronto also will be adding workers in London and at its new office that just opened in Sydney, said co-founder and CEO Joe Colopy.
“More smart people. That’s what we’re looking for,” Colopy said. The company is especially seeking salespeople and software engineers. Bronto now employs 176 after adding 24 workers last year.
Colopy said Bronto is capitalizing on a growing market for email marketing and also is winning market share from its competitors. Bronto is the No. 2 email marketing company for the top 1,000 e-commerce retailers in North America as ranked by the publication Internet Retailer, he said, and is targeting moving into the No. 1 spot this year.
Among Bronto’s more than 1,400 customers are Armani Exchange, Roku, Samsonite and Timex.
At the end of 2013, privately held Bronto’s monthly revenue was on pace to generate more than $31 million in annual revenue, Colopy said. He anticipates revenue will grow 30 percent in 2014, up from 25 percent growth last year.
In addition to accommodating faster growth, Bronto also needs to hire significantly more people in 2014 to handle its current business, Colopy said.
“We always tend to be behind our hiring goals because we end up hiring one (person) out of 100 resumes we see,” he said.
The new Sydney office is an outgrowth of customer demand.
“We already have customers down there,” Colopy said. “We are seeing great traction – particularly with the growth of e-commerce.”
Bronto recently expanded its offices in Durham’s American Tobacco Campus by moving into space vacated by venture capital firm Intersouth Partners, which relocated to Durham’s Rogers Alley in the restored Fire Station No. 1 building owned by Greenfire Development.
The 10,000-square-foot expansion gives Bronto about 40,000 square feet in Durham.
“We have enough space for the rest of 2014,” Colopy said.