Durham’s Windsor Circle voted best pitch at Google Demo Day

04/02/2014 4:17 PM

04/02/2014 4:18 PM

E-commerce technology company Windsor Circle will receive $100,000 after winning top honors at the Google for Entrepreneurs Demo Day in Mountain View, Calif.

The Durham company will receive the money from Steve Case, the investor who co-founded AOL.

Windsor Circle was one of a handful of startups that pitched their businesses to about 100 investors as part of Google’s Demo Day. The investors deemed Windsor Circle’s pitch the best.

Windsor’s software helps online retailers boost their business from repeat customers by analyzing purchase history and behavior and automating customer loyalty and product recommendation programs.

Another Durham company, Automated Insights, which produces computer-generated content, also pitched to investors at Demo Day and was awarded funding from Case.

Only startups associated with a Google For Entrepreneur Tech Hub were invited to give pitches. Windsor Circle and Automated Insights are associated with American Underground in Durham, which is one of seven such hubs.

Founded in 2011, Windsor Circle has raised more than $2.4 million in funding to date. In November, the company announced that it had raised $950,000 from Triangle-based Idea Fund Partners, Triangle Angel Partners and Bruce Boehm, a former general partner at Silicon Valley venture capital firm U.S. Venture Partners.

Automated Insights produces automated content for more than a dozen customers, including Yahoo, Bloomberg Sports and Sawbuck Realty, an online real estate broker. Millions of fantasy football team players have received near-instant analyses of their draft performance from the company.

Staff writer David Bracken

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