IBM is buying 500-employee Atlanta firm

04/10/2014 5:28 PM

04/10/2014 5:29 PM

IBM has agreed to acquire Silverpop, a 500-employee marketing software company based in Atlanta that is led by an entrepreneur with ties to the Triangle.

Silverpop CEO Bill Nussey co-founded Raleigh’s DaVinci Systems Corp. in 1985 while he was a student at N.C. State University. He was DaVinci’s CEO when the business was sold to publicly traded On Technology nine years later. At the time, DaVinci had more than 50 employees and a thriving business selling email software.

Nussey posted a message on Silverpop’s website saying that he is enthused about the deal announced Thursday with IBM.

“Silverpop’s industry-leading cloud-based marketing platform coupled with IBM’s own marketing products and global footprint promises to re-invent the future of how organizations and their customers interact and engage,” Nussey wrote. “I look forward to building on the vision we launched here at Silverpop years ago and working with IBM to usher in the next generation of marketing.”

Terms of the deal weren’t disclosed.

Silverpop’s roster of 2,000 customers includes Mazda, Stonyfield Farm and Advanced Micro Devices. Its software enables marketers to deliver personalized messages to customers.

IBM shares closed Thursday at $195.68, down 96 cents. The stock is up 4 percent this year.

Staff writer David Ranii

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