The world’s largest restaurant chain got that way serving burgers and fries. Can its new chief executive’s menu makeover bring back boom times? Currently, McDonald’s rivals are winning on taste and image.
The world’s largest restaurant chain got that way serving burgers and fries. Can its new chief executive’s menu makeover bring back boom times? Currently, McDonald’s rivals are winning on taste and image. JEREMY ENECIO NEW YORK TIMES
The world’s largest restaurant chain got that way serving burgers and fries. Can its new chief executive’s menu makeover bring back boom times? Currently, McDonald’s rivals are winning on taste and image. JEREMY ENECIO NEW YORK TIMES

McDonald’s seeks its fast-food soul

March 14, 2015 04:00 PM