Spanx for sale at a Nordstrom department store in Short Hills, N.J., April 16, 2015. Spanx executives felt the brand’s ads — long dominated by thinly-veiled fat shaming — had grown outdated, and packaging now features what the spandex shape wear maker calls inspirational feminist messages.
Spanx for sale at a Nordstrom department store in Short Hills, N.J., April 16, 2015. Spanx executives felt the brand’s ads — long dominated by thinly-veiled fat shaming — had grown outdated, and packaging now features what the spandex shape wear maker calls inspirational feminist messages. BYRAN ANSELM NYT
Spanx for sale at a Nordstrom department store in Short Hills, N.J., April 16, 2015. Spanx executives felt the brand’s ads — long dominated by thinly-veiled fat shaming — had grown outdated, and packaging now features what the spandex shape wear maker calls inspirational feminist messages. BYRAN ANSELM NYT

Shapewear-maker tries to loosen up its image

May 02, 2015 4:00 PM