Raleigh communications agency French/West/Vaughan has unveiled two deals that are expected to boost its annual revenue by more than $1 million,
The Raleigh-based agency announced it has acquired a 50 percent ownership stake in a New York public relations firm with six employees that focuses on the Hispanic market, RGAA PR. The firm’s clients include EA sports video franchises such as FIFA and Need for Speed, Sega Sports Interactive’s Football Manager games and the New York Red Bulls, a Major League Soccer team.
In addition, the agency has brought on board music publicist Steven Trachtenbroit, previously of New York agency Big Hassle Media, as director of artist and entertainment relations. Trachtenbroit brought along clients such as mega-selling group The Backstreet Boys, Grammy-nominated Emily King, American Idol finalist Danny Gokey and indie rock band The Dears.
The RGAA deal gives the agency “a Hispanic capability, which we’ve never had,” said founder and CEO Rick French. And both additions augment French/West’s sports and entertainment practice,which French said is the fastest-growing segment of the agency’s business.
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French/West now has 94 employees, including 10 in New York. In 2014 the privately owned agency generated about $19 million in revenue, essentially flat from the year before, but business this year was “running quite a bit ahead of last year” even before the deals announced Tuesday, French said.
The agency’s clients include ABB, Wrangler, Concord Hospitality, Justin Boots, Moe’s Southwest Grill, NFL players Michael Vick and Rashad Jennings and the NBA’s Luol Deng.