Durham marketing company Principled Technologies plans to expand its e-learning business by acquiring WeejeeLearning, a five-year-old company also based in Durham.
The acquisition of Weejee, which has nine full-time employees, will boost Principled’s staff to 84 full-time workers. Financial details of Principled’s agreement to acquire Weejee, announced late Friday, weren’t disclosed.
A few years Principled, a marketing firm that focuses on technology products for the likes of Intel, Microsoft, Dell and Red Hat, branched into e-learning – that is, designing online training programs that its clients use both internally and externally, said co-founder Mark Van Name.
“In corporations ... there’s a huge move toward e-learning,” Van Name said.
Adding five-year-old WeejeeLearning both expands Principled’s e-learning capabilities and pushes its client base beyond technology companies. Weejee, which has been relying heavily on contractors, has a client roster that includes the American Cancer Society, American Heart Association, UNC-Chapel Hill and N.C. State University.
“WeejeeLearning came to our attention as a company with a lot of cultural similarities, really committed to making training entertaining and effective,” Van Name said.
Van Name said both privately companies have been growing. Principled, he said, has added about 10 new hires so far this year.
Van Name said that, for the short term, Weejee will maintain its separate brand and operate pretty much as it has, led by co-founder Ian Huckabee, currently Weejee’s CEO. But the long-term plan hasn’t yet been determined.
“Our plan is to grow together,” he said. “The details are something we will have to work out.”