As health care costs soar for Blue Cross's ACA customers, the Chapel Hill insurer is cold-calling customers who use the ER as their go-to health care provider and setting up house calls to assess customers who don't have a primary care doctor. Here Wendy Batten, center, works in the Blue Cross "Situation Room" where about two dozen nurses and customer service reps call customers who are identified by the insurer's algorithm at the company offices in Durham.
As health care costs soar for Blue Cross's ACA customers, the Chapel Hill insurer is cold-calling customers who use the ER as their go-to health care provider and setting up house calls to assess customers who don't have a primary care doctor. Here Wendy Batten, center, works in the Blue Cross "Situation Room" where about two dozen nurses and customer service reps call customers who are identified by the insurer's algorithm at the company offices in Durham. Chris Seward cseward@newsobserver.com
As health care costs soar for Blue Cross's ACA customers, the Chapel Hill insurer is cold-calling customers who use the ER as their go-to health care provider and setting up house calls to assess customers who don't have a primary care doctor. Here Wendy Batten, center, works in the Blue Cross "Situation Room" where about two dozen nurses and customer service reps call customers who are identified by the insurer's algorithm at the company offices in Durham. Chris Seward cseward@newsobserver.com

Blue Cross offers free house calls, health tutorials, to keep down ACA costs

December 31, 2015 12:17 PM

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