Durham startup TransLoc announced Monday that it is partnering with Uber to use the ride-hailing company’s technology to improve its own public transit mobile app.
Under the partnership, when users put a destination into TransLoc Rider, its smartphone app, they will receive options that include walking, transit and Uber rides.
TransLoc Rider will begin incorporating Uber’s technology in mid-February in two markets: The Triangle and Memphis, Tenn.
“Our mission is to make mass transit from last resort for some, to first choice for all,” TransLoc CEO Doug Kaufman said in a statement. “The partnership with Uber will help advance us toward this goal and make public transit a viable option for everyone, not just people who live within a quarter of a mile of a stop.”
TransLoc Rider is the official public transit app for more than 135 municipal, university and corporate agencies. In addition to providing transit routes for riders, the company also offers products that collect data and run reports on the performance of a transit network, as well as send real-time updates to riders.