It seems Lowes Foods isn’t the only grocery chain in town playing the local card.
Harris Teeter may no longer technically qualify as local after selling to supermarket giant Kroger earlier this year.
But that isn’t stopping the chain, based in Matthews, from marketing itself as a purveyor of revered local products.
And what better place to do it than Our State magazine, a literary icon of all things North Carolina.
In October’s issue, Harris Teeter has a six-page special advertising section titled Carolina Charm, Flavors of the South.
Included in the section are vignettes about several North Carolina- and South Carolina-based products.
The section also contains several recipes for such things as Cheerwine Cherry Cobbler and Southern Caviar Dip, and a sheet of 12 coupons, many of them rare finds.
Among the coupons are discounts on House-Autry grits, Lance crackers, Duke’s mayo, Cheerwine, Front Porch ice cream, Texas Pete hot sauce, Margaret Holmes canned veggies, Burt’s Bees products, Sticky Fingers sauce, Lindy’s Italian ice and Nature’s Pearl Muscadine juice.
A 12th coupon is for a free appetizer at Olde Mecklenburg Brewery in Charlotte.
An interesting side note to coupon shoppers: While the coupons all have the Harris Teeter logo printed on the back, they are manufacturer coupons so they should be accepted not only at Harris Teeter, but at its competitors, including Winston-Salem-based Lowes Foods, which recently launched an aggressive marketing campaign with the slogan “You Can’t Fake Local.”