Leslie Coronel browses Forever 21’s website in her dorm room last month at Amherst College in Amherst, Mass. Marketers and retailers have recognized that millennials will drive the economy in decades to come, and will reshape the economy in ways that haven’t happened since the baby-boom generation came of age.
Leslie Coronel browses Forever 21’s website in her dorm room last month at Amherst College in Amherst, Mass. Marketers and retailers have recognized that millennials will drive the economy in decades to come, and will reshape the economy in ways that haven’t happened since the baby-boom generation came of age. NYT
Leslie Coronel browses Forever 21’s website in her dorm room last month at Amherst College in Amherst, Mass. Marketers and retailers have recognized that millennials will drive the economy in decades to come, and will reshape the economy in ways that haven’t happened since the baby-boom generation came of age. NYT

Marketers size up the millennials

August 30, 2014 06:00 PM

UPDATED August 28, 2014 11:55 PM

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