Personal Finance

August 29, 2014 6:07 PM

Cheerwine goes rogue in setting marketing strategy

Cheerwine, the Salisbury-based cherry soft-drink maker, has embarked on a provocative marketing approach amid a campaign to take its brand national by 2017. Early this month, it parted ways with Boone Oakley of Charlotte, its ad agency of record for only the past 10 months, and reached out nationally to the creative community for ideas about promoting Cheerwine.

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