Personal Finance

August 29, 2014 6:07 PM

Cheerwine goes rogue in setting marketing strategy

Cheerwine, the Salisbury-based cherry soft-drink maker, has embarked on a provocative marketing approach amid a campaign to take its brand national by 2017. Early this month, it parted ways with Boone Oakley of Charlotte, its ad agency of record for only the past 10 months, and reached out nationally to the creative community for ideas about promoting Cheerwine.

Related content

Comments

Videos

More Videos

Athens Drive's Erika Snyder does a YOLO move in their soccer game 00:05

Athens Drive's Erika Snyder does a YOLO move in their soccer game

6-month-old girl becomes youngest water skier in the world 02:03

6-month-old girl becomes youngest water skier in the world

Saying goodbye to Brooks 01:12

Saying goodbye to Brooks

NC State falls to Florida State in ACC baseball tournament 00:44

NC State falls to Florida State in ACC baseball tournament

Combat veteran with PTSD finds strength and relief in Valor Games 01:31

Combat veteran with PTSD finds strength and relief in Valor Games

NC legislators discuss pros and cons of proposed tuition cut bill 02:14

NC legislators discuss pros and cons of proposed tuition cut bill

Alice Through The Looking Glass 02:29

Alice Through The Looking Glass

Absolutely Fabulous: The Movie 02:27

Absolutely Fabulous: The Movie

Well Wishes Trailer 02:06

Well Wishes Trailer

Young dancer and cancer survivor with a backward leg, inspires millions 03:32

Young dancer and cancer survivor with a backward leg, inspires millions

NC State's Preston Palmeiro carries on home run tradition 00:33

NC State's Preston Palmeiro carries on home run tradition

Share Video

Editor's Choice Videos