Shop Talk reporter Virginia Bridges asked small-business owners how often they tweet, and what their goals are when using Twitter. This is what they said.
• “If there’s a place where a conversation about your business or industry is happening, you want to be a part of it,” said Bayard Collins, co-founder of Hungry Leaf, a salad, soup and wrap restaurant in Durham. “We use Twitter to engage with our customers, connect with the Durham community, and provide a window into the day-to-day happenings at our restaurant. Twitter lends an additional voice to the Hungry Leaf experience.”
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• “We tweet twice a week with the intention of building a relationship with our community, and keeping the JeanE Kitchen and Bath Design brand on the forefront of our consumer minds,” said Jean Ehmke, president of JeanE Kitchen and Bath Design in Raleigh. “It’s been a fantastic tool and landed some great opportunities for collaboration with other local business owners.”
• “I tweet several times a week, sometimes with regard to a great item we got in or a big sale, sometimes just a positive comment or quote, and sometimes totally unrelated to the business but of interest to me personally,” said Nancy Alinovi, owner of ADORE Designer Resale Boutiques in Raleigh and Cary. “My goal is to just stay relevant; however, Twitter does not seem as productive for us as some of the other social media forums.”