Shop Talk reporter Virginia Bridges asked small-business owners how they define success. That is what they said.
• “Happy customers are a sure sign of success, of course. Satisfied clients book me again and refer me to their friends, too,” said Crystal Dreisbach, owner of Sparkleize, a Durham-based home and business organizing service. “However, I feel especially successful when the effect(s) of my work with clients is sustainable – that is, they report having learned or grown from our time together and give examples of how their lives continue to improve afterward.”
• “Success is usually defined as some form of achievement in terms of wealth and power, but it’s more than that,” said Jennifer Reynolds, owner and operator of Ace Rug Cleaning, a carpet and rug cleaning, repair, sales and installation company in Raleigh. “A successful life is lived with balance and the personal satisfaction that you made an effort to become the best you are capable of and that you made a difference in the lives of others while liking yourself along the way.”
• “Happy customers, happy staff, and doing what I love to do for a living,” said Janice Cutler owner of North Raleigh Florist.
• “Success is being in a good state of mind in which your life has balance and you are able to clearly see your path,” said Cherelle James, CEO of My Local CFO, a Raleigh company that specializes in contracted CFO and controller services.
• “Finding joy every day in your work and personal life,” said Richard Low, founder and president of Durham-based, Topsail Technologies, which designs and builds custom web and mobile business applications.