Shop Talk reporter Virginia Bridges asked small-business owners if they are doing anything to cater to millennials. This is what they said.
• “Hired them,” said Carol Anderson owner of Durham boutique Vaguely Reminiscent. “They are great.”
• “Our role is to find right fit (for) potential owners for our franchisor referral partners,” said Daniel A. Prendergast, owner of The Entrepreneur’s Source, a franchise owner recruiting firm in Mebane. “To connect with millennials, we have had to adjust our business model so that we communicate in a more virtual nature using our (customer relationship management) and social media. This allows them to receive and transmit data to us more quickly, and allows them to be in control of when to send and receive this data.”
• “Because our business relies on interaction and collaboration with individuals from every generation, we have not modified our operations to tailor just to a millennial niche,” said Olivia Scott, owner and president of Promotional Partners, an Apex company that provides guidance in promotional programs as part of marketing strategies and employee or customer programs. “However, building relationships of trust and value for all our clients requires we maintain ongoing education. In response to data about millennial behavior, we formatted our website for use with mobile devices.”