Shop Talk editor Jessaca Giglio asked small-business owners how they did on Small Business Saturday. This is what they said.
• “With our products and price point, it is something consumers take some time to think about, so really Small Business Saturday has little to no financial impact on our business,” said Joey Ashley, president of The Organic Bedroom, a Raleigh store that sells mattresses made of natural materials. The company has participated in three Small Business Saturdays. “I think the fact that it is the day after Black Friday dilutes the day. Black Friday to us is 10 times more popular than the Saturday after; however, I appreciate the marketing efforts around it to make the consumers aware of all the great small businesses.”
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• “KatieBeth’s Learning Garden had a delightful Small Business Saturday with lots of regular customers and quite a few new ones,” said Mary Margaret O’Melia, co-owner of the Chapel Hill store that sells new and consigned educational materials. “Stephanie Hallmark of Sparkle Body Arts offered fairy hair tinsel throughout the day, while Yvonne Stewart of ZuZu’s Petals Creations held an Etsy trunk sale of her unique handcrafted jewelry. We had a wonderful time.”
• “We have so many customers that really support small businesses in the area and shop local,” said Julie Cox, owner of The Doodling Bug, an Apex-store that carries clothing, accessories, home decor and handmade items. The company, which has participated in three Small Business Saturdays, also has a small space at the Raleigh Flea Market. “They came out in droves to support us. It was one of the biggest and busiest days of the year, and one of the most fun days. Customers are definitely wanting to support their neighborhood stores, and we are so thankful for the Shop Small movement.”