Reporter Virginia Bridges asked small-business owners who attended Shop Talk Money, Marketing & Media Bootcamp to share insight obtained during the event. This is what they said:
▪ “Don’t be afraid to try and feel free to seek advice,” said Ed Sansbury, owner of Integrated Wellness Concepts, a Raleigh business that provides massage, Reiki and other services. “No one has all the answers, but you have to get out there and learn what you don’t know in order to do what you do better.”
▪ “Many people are in the same boat,” said Daniel Rosenberg, an Internet marketing coordinator for MarketPlace-Solutions.com, a direct and Internet marketing firm in the Triangle. “So many people have so many bright ideas, and it’s about doing all the grunt work to see whether or not it will sink or swim.”
▪ “The magnitude of resources that are available out there,” said Pat Natole, CEO of Natole Group, a business advisory firm in Raleigh. “You have organizations that specialize in helping you understand the business, the planning piece of it ... the financial piece. Even the keynote speaker gave good advice on data dump, the time it took to become successful, even with a known name in the area.”
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▪ “Starting a business or growing a small business is a monumental task. Having events like Shop Talk makes it easier,” said Mike Andreas, owner of PeakWay Productions, a video production firm in Apex. “One reason small businesses fail is because they don’t make use of the resources available to them. Shop Talk brought together funding, marketing, developing and promoting your small business in one place.”
▪ “Most beneficial to me were the tips to become clear in our message to clients and referral sources, and to promote the personality of our company in the community,” said Nancy Ruffner, CEO of Navigate NC, a senior advocacy services company.