American Express OPEN and Etsy have announced a new partnership opportunity that seeks to help online and brick-and-mortar retailers maximize Small Business Saturday sales.
The two companies are encouraging boutiques and Etsy sellers to team up and organize trunk shows on Small Business Saturday, which falls on Nov. 29 between Black Friday and Cyber Monday.
Founded by American Express in 2010, Small Business Saturday seeks to promote small businesses and encourage holiday shoppers to spend money at locally-owned independent shops.
The trunk shows are intended to provide Etsy sellers the opportunity to put their products in front of customers in a traditional retail setting, while boutique owners can increase foot traffic by diversify their products and supporting a local artist.
The partnership comes with other perks, such as a trunk show kit with promotional materials, one $25 Etsy gift card to help with purchasing supplies from sellers and two $25 American Express shop small reward cards.
To participate, businesses must register for the trunk show by Oct. 24. To register and more information can be found here.