Local

February 21, 2013

Bounce TV launches in the Triangle

Bounce TV teams with Univision to bring African-American programming to broadcast television in the Triangle.

Bounce TV, a broadcast network for African-Americans, has teamed with Univision to bring its programming to Triangle viewers.

Univision Communications, an American Spanish-language media company, plans to launch Bounce on Univision’s WUVC channel 40.3 on Friday.

Bounce programming is targeted to African-Americans between the ages of 25 and 54, offering a mix of movies, live sports, documentaries, faith-based programs, and original and syndicated series.

The 24-hour network launched in September 2011 and is available to 86 percent of African-American homes in the United States. Bounce’s founders include Martin Luther King III and former Atlanta mayor and U.N. Ambassador Andrew Young.

As part of its sports programming, Bounce airs games featuring local historically black colleges and universities. In the past year, the network has aired some football and basketball games of Shaw University and St. Augustine’s College.

Viewers will need to rescan their digital televisions to pick up the new channel.

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