The town is trying to make it easier for drivers to find the amenities it is known for.
Through Oct. 9, construction crews will install 15 directional signs along major roads to direct drivers to recreation spots like downtown Cary, WakeMed Soccer Park and Koka Booth Amphitheatre.
The soccer park hosts many youth soccer tournaments and is home to the Carolina RailHawks, which play in the North American Soccer League. The amphitheater frequently hosts festivals and musical performances.
The town has already installed some signs on N.C. 55, Maynard Road and Chatham Street as part of the $84,000 project.
It plans to install more on Tryon Road and High House Road between 9 a.m. and 4 p.m. in the coming weekdays. The crews will need to close traffic lanes at each location for about 30 minutes to plant the signs.
The installations are part of a “wayfinding” effort the town initiated in 2012, when it spent $313,000 to place more than 100 signs in and around downtown Cary.
The Cary Town Council invested a combined $6.25 million to help open a theater and farm-to-table restaurant downtown earlier this year. The town plans to spend another $13.2 million to improve Academy Street and build a town square where the road intersects with Dry Avenue.
Raleigh has similar signs that are blue and direct drivers to places like the Raleigh Convention Center, Moore Square and City Market.
In addition to making travel easier, the latest Cary project attempts to bring cohesion to directional signs around town, said Amy Mackintosh, a landscape architect for the town.
“In some cases, (the new signs) replaced existing signs that had different colors and backgrounds,” she said.
For example, a sign for the soccer park at the corner of Chatham Street and Maynard Road was designed like many of the standard green, reflective highway road signs.
Most of Cary’s new signs are blue with big, white letters and lime green trim.
The town has budgeted another $159,000 to install about 20 more signs once it negotiates with property owners and the state Department of Transportation to acquire the needed land, Mackintosh said.
It’s unclear how soon the town could install the other signs, she said.
The Sk8-Cary skate park on Maynard Road and Middle Creek School Park off West Lake Road are among the signs planned for the future.