Kevin Prue was a college baseball player considering his chances in the pros, but a series of injuries forced him to focus on another career path.
Instead, he pursued a doctorate in physical therapy. Upon completion of his studies, Prue knew he wanted to go into private practice. Last month, he opened Prue Physical Therapy & Sports Performance, a cash-based concierge clinic in Cary.
The clinic offers a variety of services. In addition to manual therapy, soft tissue mobilization, functional and biomechanical movement screening, Prue offers massage therapy. Physical and massage therapies are done in private rooms.
Under the cash-based model, patients pay upfront at the time of their visits. Prue provides forms to file with their insurance companies to receive reimbursement.
“With changes in insurance and health care, the patient is more of a consumer and needs to understand the options that are out there and what avenue is best for them,” Prue said. “Insurance often will deal with their client faster than with a doctor.”
Because the clinic is not bound to insurance rules, Prue said he is able to serve patients in a cost-effective manner.
“We are able to give personal attention, listen to the patient, see the problem and correct it. Most patients are seen once a week instead of three to four times, like typical clinics. It is a very rare occasion to need to see a patient twice a week.”
He also can determine within two to three weeks whether his treatment will work.
“I can tell if we’re not the best answer,” he said.
Prue is a strength and conditioning coach as well as a physical therapist. He is working with local sports groups to offer prescreening for young athletes. He said that gives him an opportunity to correct improper mechanics that could lead to injuries. He also determines a a baseline for the athletes that could help them heal more quickly, if there is an injury.
“Often, in traditional clinics, a patient is getting treatments that are not helping at the core roots,” Prue said. “They have to follow insurance protocol, and that is sometimes a passive treatment first.
“Once in our clinic, patients see care that is different in style, quality and time to improvement over traditional clinics.”
The clinic also offers free monthly seminars on training tips and injury prevention.
“Cary is such an active area, we feel that even if you came in once a year for screening, we can catch problems before they occur,” he said. “Ultimately, our goal is to keep people healthy and get them on the field playing the sports they like.”
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