Morrisville’s new logo made its debut earlier this month and will soon replace outdated and inconsistent symbols throughout town.
The rebranding campaign, years in the making, also resulted in a new tagline – “Live Connected. Live Well” – that officials hope emphasizes the town’s quality of life, diverse population and prominence in the technology industries.
Both were unveiled at the town’s Dec. 2 tree lighting ceremony.
“I think the end result is nice,” Morrisville Mayor Mark Stohlman said. “To me, it’s a nice-looking logo.”
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The logo the Town Council picked this spring features a lowercase “m” backed with bright shades of blue and green. The space underneath each arch of the “m” is meant to resemble an evergreen tree, such as those found around the Triangle.
The council had considered other logo options that featured pinecones, which were on the town’s old logo.
Stohlman first championed the rebranding effort about four years ago, before he was elected mayor. He had noticed that the town’s welcome signs were inconsistent with one another, and he proposed a comprehensive effort to standardize the town’s imagery.
Morrisville’s first go at solving the problem in 2015 was scrapped after council members said they didn’t like the options presented by Mottis, the Raleigh marketing firm contracted to help draw up new branding materials.
Mottis returned with four new designs this March, and the council finalized its decision in May. The logo and branding will be applied to various town properties and the official website over the next two years, Stohlman said, with replacing signs the immediate priority.
“I wish we’d gotten there earlier in the process, but I think it was good that the council demanded to start over and look over some different themes,” Stohlman said.
The town budgeted $75,000 in 2015 for rebranding, in addition to about $50,000 the previous year. The rebranding launched in October 2014.
Gargan: 919-460-2604; @hgargan