The challenge of a successful home-based business is that it eventually becomes more business than home.
When Eric and Carol Edwards’ 11-year-old monogramming business began to creep into nearly every room of their house, they knew the time had come to move to a new space.
In February, Something You opened in a 100-year-old building in the historic Varina district. The building, which once housed a movie theater, has been restored, retaining the old character.
The Edwardses say the tin ceiling and original brick walls are an ideal backdrop for Something You.
“For 11 years, all of our business was online,” Carol said. “It was time to expand. We had not done a retail store before so this has been a neat experience for us.”
Something You offers high-end monogrammed products with a typical turnaround of three to five days.
“We don’t take walk-in embroidery,” she said, adding that by using their own products they can guarantee quality monogramming. “We know what works.”
The store’s name, a play on the familiar bridal chant, was the idea of the Edwards’ daughter, who was then 12 years old.
“It was perfect,” Carol said.
Bridal gifts are a mainstay of Something You. Robes for brides and bridesmaids, cosmetic bags and jute bags are best-sellers. Monogrammed aprons and back-to-school backpacks are also popular, as well as jewelry and shoes.
The store, long and narrow, is divided into three open sections: retail, production and inventory. Six embroidery machines are in near constant use in the production area, while other workers package each order in gift-ready precision. Ribbons on packages are carefully matched to the embroidery thread used for that order.
The retail store has blossomed with the addition of walk-in business. Shoes and pullovers, especially, have been selling fast as customers come in to try them on before purchasing. Pricing on each item includes embroidery.
Local customers have the option of shopping online and picking up their order at the store for free.
The Edwards, who live in Fuquay-Varina, are pleased with the reception they have received in town.
“We are honored to be here,” Eric said. “Merchants in the area are very connected with one another.”
Even with the inclement weather on opening day, the store still saw a stream of customers, he said.
“People were curious enough that they came in and shopped,” Carol added.
The Edwards are sticklers for quality.
“I threw away a purse yesterday because I wasn’t happy with the monogramming,” Carol said. “What we’re all about that makes us so different is our fanaticism for that customer getting a gift that is worthwhile.”
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About Something You
Location: 511 Broad St., Fuquay-Varina
Contact: 919-557-9984, firstname.lastname@example.org
Hours: 9 a.m.-4 p.m., Monday through Friday; 10 a.m.-2 p.m., Saturday