Nathan Gilliam has long known that he would one day call North Carolina home.
“When we traveled, we spent a lot of time here,” he said. “We always knew we would end up here.”
Gilliam was working in commercial real estate in Lubbock, Texas, when he was introduced to Nothing Bundt Cakes, a national chain that sells the ring-shaped cakes made in special pans.
“I helped a franchise in Texas find a location,” he said. “I fell in love with it.”
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Last July, Gilliam and his wife packed up their belongings and their two preschoolers and made the move to the Triangle.
“This is a great place for business and a great place to raise a family,” he said. “I’ve found everybody here to be incredibly gracious and welcoming.”
Nothing Bundt Cakes opened in Park West Village last month. It’s the chain’s first Triangle location and the fourth in North Carolina. A ribbon cutting is scheduled Wednesday, May 20.
As the name suggests, bakery cases are filled with bundt cakes of all sizes. There are the bundtinis – bite-sized cakes sold by the dozen. The bundlets are meant to be a single serving. Then there are the larger cakes, which can be tiered and decorated.
“I really do think the product speaks for itself,” Gilliam said. “We use the highest quality ingredients.”
All the cakes are baked fresh daily and come in an array of flavors, including a flavor of the month. For May, that’s strawberries and cream. So far, four flavors in the rotation have risen to the top: red velvet, lemon, chocolate chocolate chip and white chocolate raspberry.
“Those have been tough for us to keep stocked,” Gilliam said.
Opening just before Mother’s Day presented welcome challenges.
“We got slammed,” he said. “A lot of it has been trial by fire. We feel blessed to have done as well as we have.”
Nothing Bundt Cakes offers cakes for nearly any occasion.
“What separates us from a traditional bakery is that we can get the product out quickly,” Gilliam said. “If a guest needs a decorated, custom cake in 15 minutes, we can do it.
“We thrive in that environment. We have frosters here to frost a cake on demand. We can take orders and facilitate them very quickly.”
Two full-time bakers are on the job in the early morning hours cranking out the day’s selections. For now, the bakery is not open late, though Gilliam is considering expanding the hours to accommodate the after-dinner crowd. Staying closed on Sundays is non-negotiable, he said.
“We want to be very family friendly for both our guests and our employees,” he said. “They’ll be better employees if they have time to spend with their own families.”
Gilliam has joined both the Morrisville and Cary chambers of commerce and has been busy marketing his new store.
“Our heart and our intent is to be a blessing to others,” he said. “I wouldn’t have moved here if I didn’t think we could do it. We want to be super missional and super intentional. It’s more than just cakes here.”
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About Nothing Bundt Cakes
Location: 2008 Market Center Drive, Unit 17130, Morrisville
Contact: 919-694-5300, email@example.com
Events: There is a ribbon-cutting Wednesday, May 20, at 10 a.m. On Friday, May 22, 20 percent of sales will go to the Lucy Daniels Center, which helps children with their emotional needs.