Back Home Productions aims to make its clients comfortable, and it has a rocking chair on its logo to prove the point.
But behind the down-home feel is an impressive resume.
“We’ve been helping clients tell their stories for 10 years,” said co-founder Philip Bues. “We’ve shot in 36 states and 16 countries.”
And they’ve done it all with seven full-time employees.
“You’re only as good as the people who work around you and support you,” Bues said.
Back Home, a multimedia and digital agency that also offers custom software projects, recently opened a studio in Cary. It has offices in Raleigh and San Jose, Calif.
The Cary studio is outfitted with a green screen and all the equipment needed to produce a project.
“We offer Teleprompting, scripting, on-site shooting, production and editing,” Bues said. “We want to help clients the best way we know how.”
The company’s tagline is, “The project doesn’t end until the light goes off.”
Back Home tailors projects to the clients’ needs, whether it’s a short piece for in-house use or a larger scale film. Currently in the works is an agriculture documentary being filmed in Arkansas.
“We are helping tell their story,” Bues said. “We will take it from concept to completion.”
Co-founder Todd Allgeier says repeat clients are the backbone of the company.
“It’s the core of why we named it Back Home Productions,” he said. “People coming back here because we offer a feeling of comfort and strength.”
He said the company has grown as a result of those relationships from clients.
“There’s a trust built there. They know we are good to our word.”
Allgeier, who runs the software component from the Raleigh office, says a key to the success of Back Home is the ability to adapt to rapidly changing times. Today, that means a focus on mobile devices.
“Our goal is to make the user experience the critical component,” he said. “With software, too many choices loses engagement.
“Our mission is to stay fluid, stay flexible and stay agile.”
Allgeier recalls one job that demanded unexpected flexibility.
“We had a client in Paris and had all of our equipment there,” he said. “We were supposed to meet at 2 p.m. and they cancelled. Through our contacts, we were able to line up a shoot at a museum in Paris. In the end, it was a blessing.”
Back Home established a relationship with the Cary Chamber of Commerce long before opening its studio. In 2012, Back Home produced the video for the chamber’s 50th anniversary celebration.
Bues said Cary’s proximity to the Research Triangle Park and to Raleigh and Durham makes it an ideal location.
“It was a no-brainer to come to Cary,” he said. “We always had Cary in mind and we couldn’t be happier. Cary is truly the heart of it all.”
About Back Home Productions
Location: 117 Centrewest Court, Cary
Contact: 919-377-8969 or backhomeproductions.com