Christmas is in full bloom, says Janice Cutler, who owns Cary Florist in Parkside Shoppes of Downtown Cary.
“Right now it’s all about Christmas,” she said. “Poinsettias, centerpieces and wreaths.”
Cutler opened Cary Florist in November, her second Triangle floral shop. Cutler said she originally was searching for a larger space in Raleigh where she could relocate her other store, North Raleigh Florist.
“I couldn’t find anything with this kind of charm,” she said of the Cary location. “All of it fell into place.”
The quaint building with plenty of space was the ideal location to expand her business, she said.
“My most favorite aspect is the walk-in cooler,” she said.
The cooler is open to customers who can choose their flowers for do-it-yourself projects.
“It’s like a flower market in there,” she said.
Cutler said an open design counter, a private consultation room and an event showroom where customers can see their vision on display sets the shop apart from others.
“We’re all a little bit different,” she says of area florists. “We all have our own niche.”
Customers who are interested in learning more about floral design can sign up for one of the store’s workshops. On Jan. 20, the shop will hold a class on arranging and caring for fresh-cut roses. The $50 fee includes a dozen roses for each participant.
The Raleigh store remains a high-volume shop, she said. Cutler has moved her office to Cary Florist and expects to spend most of her time there.
“It’s just fun,” she said. “North Raleigh is busy all the time. This shop is going to be like that, too.”
Being available to last-minute shoppers with same-day delivery is a necessity, Cutler said.
“People need it,” she said. “They call that day and get a gift sent that day.”
She has her sights set on marketing to the after-work crowd.
“We are applying for an ABC license to be able to sell wine,” she said.
That would allow customers to pair a bottle with flowers and chocolates already available at Cary Florist.
A large network of out-of-state florists allows Cary Florist to assist customers in sending arrangements anywhere in the country.
“We will call around and find the best one,” Cutler said. “It’s just six dollars extra for us to handle the whole thing. In our system, we have flags – we know who not to use and who does it well. We keep track.”
Big events don’t faze her.
“We do this every day,” she said. “It’s not a big deal. It only takes one to two hours to plan wedding flowers.”
October is the busiest wedding month, and Cary Florist limits business to three in one day.
On occasion, brides don’t plan ahead, and that’s fine with Cutler.
“Couples on their way to the courthouse will stop in needing a bouquet and a boutonnière,” she said. “We pull it together for them.”
About Cary Florist
Location: 100 Parkthrough St., Cary
Contact: 919-694-1600, firstname.lastname@example.org
Hours: 9 a.m.-5 p.m., Monday through Friday; noon-5 p.m., Saturday