With all the talk about health insurance these days, it is unusual to find a medical office that stays out of that discussion.
The Joint, a chiropractic practice that opened this month in Cary’s Waverly Place, does just that.
“No insurance is needed,” said Rita Sellers, a business partner in four local Joint franchises. “The cool thing about it is that with deductibles going up, it’s nice not to use health insurance.”
The Joint is a walk-in clinic, with extended evening and Saturday hours. A location at Brier Creek is open Sundays.
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While there are walk-in rates, the more affordable option is a membership plan for $49, which covers four adjustments a month. Regardless, with no limitations imposed by insurance, there are no caps as to how often a client can see a doctor.
“If you join in Cary and fly to Denver, you walk in The Joint there and it looks exactly the same,” said Dr. Rob Boyer, who works out of the group’s Southpoint office. “And that doctor has access to all of your history.”
Sellers said pricing at The Joint is deliberate and benefits the clients. A first visit costs $19, less than a typical insurance co-pay.
“We see the prices that are charged to insurance,” she said. “Once you cut insurance out of the loop, you are able to charge whatever you want. It’s just more affordable. There are lots of fees associated with insurance.”
Boyer said he initially was skeptical of The Joint model.
“The pricing seemed so affordable that I thought there’s no way it could survive,” he said.
Boyer, who has been licensed since 1996 and calls himself a health-care entrepreneur, has owned 10 traditional practices in North Carolina. His interest was piqued by The Joint, and he began exploring the business.
“I’ve been amazed at how brilliant the model is that these guys have conceived,” he said. “It’s remarkably simple. They take no health insurance and open in really convenient places. It’s super convenient for the patients.”
Chiropractic care is non-invasive and treats illness and pain by manipulating bones in the spine and joints. Common reasons for seeing a chiropractor are arthritis, back and neck pain and sports injuries.
“This is a revolution in health care,” Boyer said of The Joint. “I’ve gotten 80 new patients in the past two weeks. That has never happened to me in 20 years of practice. The word is getting out that The Joint is a good deal. It’s allowing people who have never been to a chiropractor to consider it.”
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