BREW at The Cary Theater is opening Monday with a variety of coffee, beer and wine options, bringing more local products to Cary’s growing downtown.
The new downtown business has taken over the 800-square-foot concession and adjoining outdoor patio area on the first floor of The Cary at 122 E. Chatham St. It is owned by A.J. Viola and Mike Sholar.
Their other BREW location in downtown Raleigh opened a year and a half ago off Peace Street near Seaboard Station. It offers coffee, espresso and tea from local companies, including Raleigh Coffee Company, with a light breakfast and café lunch menu, wine and craft beer.
“Instead of trying to do an expansive amount of menu items, we’ve always wanted to focus small and doing those things really, really great,” Viola said.
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The Cary location will be similar with added theater concessions, including popcorn from Carolina Popcorn Shop, candy and soda.
The coffee bar will serve “very traditional Italian-style coffee,” Viola said. It also will feature products from other local companies, including Taco Revolution in Raleigh, Brown Bag Bagels in Wendell, Yellow Dog Bread Company in Raleigh and local breweries.
But the beer and wine offerings will be delayed a couple weeks while the owners wait to receive their ABC permit. Viola said he expects the wait will be no more than three weeks at the most.
BREW’s Cary location will be open from 7 a.m. to 6 p.m. Monday through Friday; 8 a.m. to 6 p.m. Saturday; and 9 a.m. to 5 p.m. Sunday.
“We will also be open for all theater events after hours,” Viola said. “Sometimes that means we’ll be closing at six. Sometimes that means we’ll be closing at 11.”
The Cary Town Council approved the lease for BREW in November. Since then, Viola, Sholar and town staff have been renovating the space. They repainted the walls and put in new, more comfortable seating.
“I think we’ve tried to create a space that fosters community,” Viola said. “We painted the space to give it a little more of a softer kind of feel, something that’s a little bit more welcoming. It’s really exciting to see the transformation of the space.”
The three-year lease will generate $24,000 in revenue for the town – $4,800 the first year and $9,600 each of the following years.
According to the lease, the town was responsible for some of the improvements to the space, including new tables and chairs, as well as minor electrical and plumbing improvements – estimated up to $15,000 – using budgeted funds already earmarked for downtown.
The Cary opened in February 2014 as part of the town’s overall revitalization of downtown. The town leases the second floor to The Cary News and the third floor to Cary Cofounders Lab, an incubator for early-stage software companies.
Kathryn Trogdon: 919-460-2608, @KTrogdon
Want to go?
BREW at The Cary Theater is at 122 E. Chatham St., Cary. It will be open 7 a.m. to 6 p.m. Monday through Friday; 8 a.m. to 6 p.m. Saturday; and 9 a.m. to 5 p.m. Sunday. It will be open for theater events.