Can’t wait for Cary’s Lazy Daze Arts and Crafts Festival? This year, the celebration starts early – on the back of a Diet Pepsi can.
Nearly 2 million cans of the soft drink are circulating throughout North Carolina, offering a friendly reminder to festival-goers about the popular event coming up at the end of the month.
The can bears the words “Town of Cary” as well as the event’s date along with a graphic adaptation of a design by local artist Sarah Sheffield, this year’s Lazy Daze featured artist. Sheffield’s design features the Town Crier and his wife, who kick off the festival each year.
Cary will celebrate the 40th anniversary of the Lazy Daze Arts and Crafts Festival this year in an even bigger way – by holding it for two days for the first time. It will run Aug. 27 and 28 at the Town Hall Campus.
Pepsi, a sponsor of the event, will sell its products at the two-day festival, and in exchange, the Town of Cary receives free advertising to celebrate the festival’s milestone. The company also released a can in 2006 to mark the Lazy Daze festival’s 30th anniversary.
“It’s a really different way to get the word out,” said Lyman Collins, the town’s cultural arts division manager, adding that he hopes this method of advertising would be used in the future.
Local residents can find the commemorative cans in grocery stores, convenience stores and vending machines throughout the state.
“Everyone that sees it is just thrilled,” Collins said.
The can and Sheffield’s featured art prominently shows Town Crier John Webster and his wife, Mary, who are fully dressed in Town Crier regalia. Every year, Webster makes announcements, greets visitors and kicks off the festival.
The Websters are from Markham, Ontario, Canada – one of Cary’s four sister cities – and have been attending Lazy Daze since 2004, Collins said. They have been a fixture ever since.
Sheffield said she chose to include the Town Crier as the main focal point of her work because he and his wife represent partnerships between the town and other organizations, including sister cities, “as well as the welcoming attitude of Cary.
But Sheffield never expected to be selected as this year’s Lazy Daze featured artist, let alone see her work on soda cans throughout the state.
“I was just incredibly excited,” she said. “That was such a bonus that I never expected that ... We will have these Pepsi cans, unopened, passed down for generations.”
The Town of Cary is encouraging people who find one of the cans to take a photo of themselves with it and post it to the Cary Art Daze Facebook page with the hashtag #LazyDaze40. The person with the most creative picture will win a festival prize pack.
Kathryn Trogdon: 919-460-2608: @KTrogdon
Want to go?
What: Lazy Daze Arts and Crafts Festival
When: 9 a.m. to 6 p.m. Saturday, Aug. 27, and 12:30-5 p.m. Sunday, Aug. 28
Where: Cary Town Hall Campus near 316 N. Academy St., Cary
Information: townofcary.org. Search “Lazy Daze.”