On Business: OrangeTheory Fitness coming to Meadowmont

08/22/2014 12:00 AM

08/21/2014 3:56 PM

The Orange Effect is coming to Chapel Hill with the planned opening of OrangeTheory Fitness in Meadowmont this fall.

The studio will offer group interval training, combining treadmills, weight blocks and rowing.

During the hour-long class, users wear heart-rate monitors as they complete intervals of cardiovascular and strength training to achieve the Orange Effect, which adds extra caloric burn for up to 36 hours post-workout. Participants can burn 500 to 1,000 calories per 60-minute session.

Chapel Hill resident Kristie Shifflette spent two years searching for the right business to invest in. After considering franchise concepts in the medical and spa fields, she says she followed her heart to fitness, and OrangeTheory specifically. OrangeTheory corporate partners insist that owners experience the workout to make sure they believe in the concept.

“OrangeTheory Fitness is so rewarding because it gives me the opportunity to provide a program that helps people change their lives,” says Shifflette, who is a top finisher among women runners and triathletes. “I considered other fitness options, but this is the one that really rings true to me.”

As an avid exerciser, Shifflette wants to bring the same passion to the business that she brings to her personal workouts.

“Motivation, endurance, support, energy and accountability are just a few of the things that made me know this was the right concept for me to get behind,” she says.

On the Move

Rivers Agency, a full-service strategic communications firm, is moving to a 47,000-square-foot office space at Greenbridge Condominiums. The offices, designed in part with Chapel Hill architect Phillip Szostak, will feature an open, modern layout in keeping with the other commercial and residential spaces at Greenbridge, a mixed-use development at the corners of West Rosemary and North Graham streets.

The Triangle Veterinary Referral Hospital announced the addition of veterinary oncology to its services. The hospital, on Durham’s Morreene Road, provides comprehensive emergency and critical care to pet owners in Chapel Hill, Durham, and the surrounding communities.

After six years of business in Chapel Hill, Twig has expanded at its Elliott Road location. Twig is an eco-friendly shop providing practical and environmentally minded alternatives for every day living.

Table Hopping

La Residence is providing live music on the patio this summer. The West Rosemary Street restaurant offers drink specials and a full dinner menu on Tuesday evenings as part of its Tunes on Tuesday offering.

The Rec Room on Henderson Street is under new ownership. New owners Chapel Hill native Ama McLeod and her husband London native Giles McLeod moved from the U.K. to Chapel Hill last year. The McLeods will offer a pub-like atmosphere, with extended hours and a new lunch menu.

Persons of Interest

Gregory Woloszczuk will participate in the National Retail Federations annual fly-in. Woloszczuk founded GMW Carolina Inc., which owns North Carolina franchises of Dickeys Barbeque Pit restaurants, including the New Hope Commons location. The fly-in will gather 150 small business owners and entrepreneurs for education sessions and networking opportunities focusing on the retail industry.

Its On

Kidzu Childrens Museum has temporarily closed its Launch Pad. The hands-on museum will move from its current University Mall location to make way for construction of a new cinema. Kidzu plans to reopen the Launch Pad in a comparable space in the mall in mid-November. According to executive director Pam Wall, families can still experience Kidzu through Kidzu in the Community programs and events. Kidzu will ultimately move to a final home at downtown Chapel Hill’s Wallace Plaza with 15,000 square feet of indoor space, and outdoor play areas as well.

Do you have a small business item to share? Email Marlee Margulies at marlee@me.com.

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