“Walk into Foster’s Market and you walk right into Sara’s world,” wrote Martha Stewart in the foreword to 2002’s “The Foster’s Market Cookbook: Favorite Recipes for Morning, Noon and Night.”
In 2013 Sara’s world, and her eponymous Chapel Hill market, began an era of change with the market sale to Sera Cuni and Susan White. Now comes further change with the debut of The Root Cellar Café & Catering, unveiled earlier this month.
According to Cuni and White, the name change is an homage to the cafe’s rich and prosperous past, as well as a celebration of its future.
“For us, ‘root’ perfectly illustrates our commitment to use fresh, locally sourced ingredients whenever possible and our promise to customers to deliver scratch-made food daily,” said White, marketing manager and co-owner. “Plus, we’ve been rooted within this community for more than 15 years.”
The restaurant, located in the Midtown Market shopping center on Martin Luther King, Jr. Boulevard since 1998, will feature breakfast and blue plate lunch specials, and an increased emphasis on dinner service and off-site catering.
“The one thing we didn’t want to do was strip away the food that we’ve come to be known for and that our customers love,” said Cuni, chef and general manager.
On the Move
• Chapel Hill nativeAlexander Julian
is featuring a fall line of bicycle shirts.
Partnering with Chapel Hill company Performance Bicycle, Julian’s jerseys will feature a relaxed fit, new graphics, long sleeves, and patterns including one Julian describes as “vintage madras plaid.” Bill Hein, director of apparel and shoes for Performance, notes Julian’s spring line was well received, and customers are eager to see the fall line offerings. “We’ve gotten feedback from customers on our website, it’s been really positive. It seems as if they’ve been waiting for new colors,” said Hein.
• The Chapel Hill/Orange County Visitors Bureau has been awarded a renewal in accreditation status by the Destination Marketing Accreditation Program.
First recognized in 2010, the bureau is one of only 150 in the country to receive the honor, which recognizes quality and performance standards in destination marketing and management.
• B-Side Lounge has opened in the former DSI Comedy space in Carrboro’s Carr Mill Mall. Drew Moore, chef of Venable Rotisserie Bistro, will focus on small plates and a bar offering wines on tap, beers and cocktails in his latest venture.
• Time-Out closed it University Square doors after more than 25 years. But late-night offerings such as cheddar chicken biscuits and other comfort foods will still be available at two new locations. A 24/7 restaurant will be housed at the corner of Henderson and Franklin Streets in the former East End Oyster & Martini Bar location. Additionally, a Time-Out Express will be available at the Time Out Sports Bar & Restaurant across U.S. Highway 15-501 from Eastgate Plaza.
• Chapel Hill’s Merritt’s Store and Grill has been named one of “The South’s Best Cheap Eats under $10” by Southern Living magazine. The magazine featured 50southern eateries with “big taste for little cost.”
• Tom+Chee will be bringing comfort food classics like tomato soup and grilled cheese to Carrboro. The Cincinnati-based chain, which had its beginnings as a food tent, has experienced tremendous growth since its successful feature on Shark Tank. The ABC TV Network reality series features entrepreneurs making presentations to prospective investors. The Carrboro restaurant will be one of 13 new locations to open by spring 2015.
Persons of Interest
• Kalisher, a company specializing in creating and curating art for the hospitality and healthcare industries, announced several personnel changes in its Carrboro office.
• David Ricks has been named account executive. David Winton has been promoted to Vice President and Creative Director. Also newly appointed are Sabrina Heise as Business Development Director, and Sarah Elder as Chief Operating Officer.
• The Chapel Hill/Orange County Visitors Bureau has named Marlene Barbera director of sales. Barbera has 20 years of experience in the hotel industry, most recently as director of sales and marketing for Chapel Hill University Inn.
The Not So Normal 5K Weekend will take place the weekend of Sept. 12 in Carrboro and Chapel Hill. The celebration of community and philanthropy is the brainchild of Jay Radford of the Mom in Chapel Hill blog. Activities include a 5K race, a concert and numerous kids activities. Proceeds will benefit Carrboro’s ArtsCenter and the N.C. Children’s Hospital, among other nonprofits.
Do you have a small business item to share? Email Marlee Margulies at email@example.com.