The town is hoping bright paint and creativity will get more drivers to notice pedestrians in the crosswalks.
The new initiative started last week with a test project on Willow Drive, between University Place and Bank of America. The new crosswalk incorporates two Carolina blue stripes around a checkboard-like field of blue and green from the town’s seal.
The test strip will be monitored for how the paint holds up under traffic, weather and regular maintenance. Transpo Industries, based in Henderson, supplied free paint for the project.
A video of the pilot project is posted at bit.ly/1purLls.
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Other colorfully “striped” crosswalks could be installed this fall, officials said. Town staff also could ask Chapel Hill residents for crosswalk design ideas that could be used on Rosemary Street and Cameron Avenue after repaving work is completed this year.