The Johnston County Visitors Bureau has completed a redesign and launch of the johnstoncountync.org website.
The redesign offers improved navigation, rotating graphics of the county’s postcard designs and new features designed to engage users with what interests them most.
“With a new look and new attention-grabbing features, the Johnston County site is easier to navigate and more convenient for visitors and locals looking for things to do, places to eat, shopping or hotel packages,” said Donna Bailey-Taylor, executive director of the Visitors Bureau.
Johnston County is home to 34 hotels, tons of things to do, more than 250 restaurants, 100 outlets and antiques shops and more than 40 annual festivals. To help promote visitation to the county, the new website takes all of these attractions and organizes them so the information is easily accessible.
This primary website serves the portal to other sites the bureau manages for the towns of Benson, Four Oaks, Clayton, Kenly, Selma and Smithfield. It’s also the entryway to sites for festivals like Ham & Yam, the Beer, Wine and Shine trail, and the 301 Endless Yard Sale.
Updating the site with new features is critical to improving rankings with Google and other search engines like Bing, Bailey-Taylor said. Some of the new features are a travel blog, a Facebook feed on the home page, an events-calendar interface that feeds into the site and a “suggestions” module that pops up articles for visitors based on their interests. For example, if a visitor to the site is reading about agritourism in the county, the site may pop up an article about Lazy O Farm or the Tobacco Farm Life Museum. This feature will seasonally change out suggestions.
Johnstoncountync.org is a resource not only for visitors but local residents wanting to stay connected to what’s happening in the county or “deals around town” they may want to take advantage of, Bailey-Taylor said.
The Visitors Bureau is the official destination-marketing organization for the county. To provide feedback on the new design or to get a graphic logo to link your business to the site, contact the Johnston County Visitors bureau via the website or call 919-989-8687.