Tour de Fat, New Belgium Brewing’s traveling festival of bikes, beer and hilarity in charity, raised $29,093 in Durham on June 25.
About 4,000 bicycle and beer enthusiasts came to Diamond View Park downtown for the event, with 1,000 riding in the bike parade.
Although it is free to attend Tour de Fat, proceeds from beer and merchandise sales and donations at the Durham stop went to Bike Walk NC, Triangle Spokes Group, and Durham Bike Co-op. In total, Tour de Fat has raised more than $4 million for cycling nonprofits around the country.
“We kicked off summer with our biggest fundraiser – Tour de Fat,” said Lisa Riegel, executive director of BikeWalk NC. “What a great celebration with beer for bikes and bicycling advocacy.”
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A highlight of every Tour de Fat stop is the ceremonious Car-for-Bike swap, where one local hero hands over their car keys for the gift of two wheels and commits to commuting by bicycle for a full year. Carrie Anne Orlikowski is this year’s Car-for-Bike swapper from Durham.
“Over the next year, I’m hoping to be an example and to show people that getting out of their cars and riding a bike for transportation isn’t only possible, but it’s actually fun,” said Carrie Anne. “I’m also hoping to gently remind those with whom bicycles share the road that cyclists are people too - please be kind to us out there, we’re all just trying to get where we need to go.”
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses.
The employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews thirteen year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.