It’s no secret that sports is big business. Besides fans and tailgating, corporate America has discovered that sports sponsorships can increase a company’s profile, status and bottom line.
The Bull City Legacy, Durham’s professional basketball organization that will be entering its third season in the Bull City, wants to raise awareness of the team and the benefits it can bring to the local business community.
To that end, General Manager and President Umar Muhammad will host the inaugural “Bull City Triple-Threat Sports Event” Sept. 22-24 around Durham. The forums will engage the community about Durham’s growing sports tourism industry and how to get involved. Partial proceeds collected during each event will go towards the Durham Police Athletic League.
“The Triple Threat Event was born out of the need to highlight the strategic relationship that exist in Durham between the community, business and sports,” said Muhammad, also a sports strategist with USports Consulting. “People need to know that sports is more than spectacle and entertainment. It has the potential to improve and impact every part of the community – from employment to better health outcomes."
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On Sept. 22 at 6 p.m., a Sports Business Forum with guest panelists, including George Habel of Capitol Broadcasting Company, will be held at N.C. Mutual Life Insurance at 411 W. Chapel Hill St.
An Influencers’ Benefit Reception is Sept. 23, 6 p.m. at PNC Triangle Club at Durham Bulls Athletic Park, and a local celebrity basketball game will conclude the three-day event Sept. 24 at The Cage at American Tobacco Campus. Players from Durham’s city/county government, businesses and nonprofits will square off.
“We want to just open up the dialog and conversation; asking the question, ‘How do we utilize our renown sports heritage and our present local sports culture to create future opportunities for community and economic development in the Bull City?’ " Muhammad said.
Register at www.bctriplethreat.eventbrite.com.
Three former Durham Academy field hockey teammates were reunited earlier this month when Duke traveled to the No 6-ranked Stanford.
Stanford freshman Jordan Barry faced off against Duke forward/midfielder Robin Blazing (class of 2013) and sister Lauren Blazing (’11).
“It was funny, Robin and Lauren get regular playing time. When Jordan got her chance and was sent in, Lauren’s and Robin’s grandfather yelled ‘Go DA!’” Jordan’s father Tom Barry said.
Stanford rallied from a 2-0 deficit to win 3-2 in overtime.
Voyager on roll
Voyager (8-2) won its seventh straight volleyball match Thursday with a 3-0 win over Research Triangle High School. Hayley Schadt was named the MaxPreps Player of the Match.
“Our Lady Vikings stayed focused, and Hayley’s defensive performance was really good to help our team to victory,” coach Mariah Jackson said.
Voyager’s two losses were to Franklin Academy and Chapel Hill. The Vikings host Kestrel Heights Thursday at 6 p.m.