At the last Town Council meeting, Knightdale had a new PowerPoint presentation featuring the new town logo and color scheme.
But that’s just the beginning of implementing one of the most visual parts of the town’s branding venture, Communications Director Brian Bowman told council members.
The town will make some of the easier, less expensive changes first, like using new avatars on social media that feature the new logo and the town’s new colors.
He said the town is also interested in making aesthetic changes to its website and town hall.
“We want it to feel like a lobby to a retail bank,” Bowman said. He said the town will also update the economic development section of the website.
Currently, Bowman said the town is also putting the logo on paper products, like business cards and letterheads.
The town seal, which is on official town documents, will stay the same and the logo will be for marketing purposes, like creating ads or a digital presence.
By late winter, he said, the town will begin looking into development of a mobile app.
“We want to make sure all the technology is there,” he said.
Bowman said the town will likely bring in a third-party to create the app, but the town hasn’t narrowed it down to any companies. Ideally, the app will be used for residents to report problems and the town can push out notifications.
Wake Forest and Raleigh currently have mobile apps from the company, PublicStuff. Wendell also recently finalized some of the design work for a mobile app with the same company.
As the town looks into the possibility of a mobile app, Bowman said paid advertisements will start showing up around the Triangle, likely on digital platforms.
“Our job is to keep it in front of the community (and) keep them looking and talking about it,” Mayor Russell Killen said.
By spring, the town will begin replacing other visuals in town, like the banners on lights along First Avenue. Efforts will also be focused on implementing visuals at Knightdale Station Park as the Knightdale Station subdivision develops.
“We’ve got some natural inertia to push this out,” Killen said.