Getting around this town got a whole lot easier Tuesday.
Town officials unveiled 16 new directional signs along major roads and streets around town to guide motorists to important public spaces like parks, town facilities and the chamber of commerce.
Called wayfinding signs, the bright blue and green signs don’t look anything like a Department of Transportation roadsign. The town of Knightdale paid Broach Custom Printing of Wendell just over $103,000 to create and install the signs. On Tuesday, Mayor James Roberson and a contingent of town council members joined a group of town staff and other community members along First Avenue to mark the official unveiling of the signs.
“This is another step in making Knightdale a place where people want to work, live and play,” Roberson said. He said the signs will help set Knightdale apart from other towns. The matching signs incorporate the town’s colors, which were established during a separate branding process intended to help the town market itself to families and new residents.
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Roberson also said the signs were another display of the town’s commitment to customer service. “One of the hallmarks of this town council has been a desire to improve customer service and this is part of that commitment,” Roberson said.
As town officials marked the occasion at the large double-sided sign near Main Street, public works employees were fanned out across the town to pull the large blue tarps off the other 15 signs scattered throughout the area.
There are seven signs dotting both sides of Knightdale Boulevard from its intersection with I-540 to just east of Old Knight Road. Other signs are posted along Smithfield Road, First Avenue and Old Knight Road. NC DOT disallowed a request from the town for a 17th sign, telling town officials the sign’s proposed location was too far from the locations it was directing traffic to.