The Carolina Mudcats are among Minor League Baseball’s top merchandise sellers for the 17th consecutive season according to a report released by Sports Business Journal.
The Mudcats were part of a banner year for MILB apparel: the sale of apparel, headwear and novelties for the 160 affiliated minor league teams generated an all-time high in 2014.
Sports Business Journal said that sales reached $60.3 million in 2014, up 9 percent from 2013 ($55.4 million).
“We knew, when we created the logo and mascot, that it needed to be lovable, and it had to appeal to local, regional, and national fans,” said Carolina Mudcats Owner and President Steve Bryant. “Mudcats is just one of those names and logos that stands the test of time. Its success can be directly tied to its simple design and, of course, the support of fans both locally and across the nation.”
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Carolina is one of only seven Single-A franchises on the list. There are 13 Triple-A teams, including the Charlotte Knights and the Durham Bulls, among the top 25 in sales.
This season is the Mudcats’ first as an Atlanta Braves’ farm club and their 25th at Five County Stadium in Zebulon, just across the Johnston County line.