Business has been good to Aversboro Coffee owners Jeremy and Josh Macon.
So good, they plan on opening their fourth store since they first bought this one in 2009.
The coffee shop they plan to open, will be located about 10 minutes down the highway in the Cleveland community. The coffee shop/restaurant will also serve breakfast and lunch and will be called Ugly Mug Bean and Brew. Jeremy Macon and his wife Amanda Macon will run it.
Amanda Macon said she and Jeremy had been kicking around the idea for months now. The Macon family is growing. Josh recently became a grandfather. Amanda and Jeremy have recently gotten married. And the business was ready to grow along with the family, Jeremy Macon said.
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“We’ve been supported by the community profoudly,” he said. “Yadkin Bank, I can’t say enough about them. If it wasn’t for them, I don’t know if we’d be doing what we’re doing.”
Some customers from the Cleveland community are regulars at their coffee shop and expressed their desire to have a coffee shop in their community.
Amanda Macon, who has lived in the Cleveland community, saw the need too.
“There is a lot of traffic that goes through there on their way to Raleigh and RTP, and there’s really no where to stop for good coffee other than McDonalds,” she said.
But for a while there were no spaces available. Then one came open, and everything fell into place, Amanda Macon said.
The Cleveland community has only one other coffee shop, where people can meet and hang out. That shop opened just two weeks ago, said Marlene Hill, executive director of the Greater Cleveland Chamber said.
“Every business out here there is a need for,” Hill said. “I love it because people can shop in their own back yard. They don’t have to travel to Raleigh. I think it’s great we have the ability to do local shopping and support our local community.”
Macon said it’s really exciting fill a need in the community she has lived in for the past 10 years.
This shop will have a different vibe and style however. Amanda Macon says the shop will have a Steampunk theme. Steampunk is a mixture between Victorian and Industrial.
“It’s going to be really cool and really funky,” she said.
But the customer service and the family feel will stay the same. Aversboro Coffee has become a fixture in Garner. It’s very common to run into people you know, and the employees are familar with their customers.
“It is about the feel of the people behind the counter,” Amanda Macon said. “It’s that feel that you know your barista because you’ve talked to them about your job, or your home or your dog who is sick, and we’re going to really take that customer service with us and get to know the people of Clayton and Cleveland area and surrounding areas.”
Jeremy Macon agreed.
“It’s a personal experience,” he said. “If you get to know your customers by names, it pays dividends. It’s not like a big corporation where they crank you through. I think that has been the key to our success.”
The drink recipes will also be the same, including the sugar free options. The Macons hope to open the business within the next three months.