The building at 510 Glenwood is getting a new look – and a new tenant, a barbecue restaurant.
The restaurant, which has not been named yet, is the latest venture from Matt Kenner, who owns the nearby Milk Bar at 410 Glenwood Ave.
Kenner said it will open this fall with a menu of North Carolina-influenced offerings as well as aspects of Texas, Kansas City and Memphis barbecue styles. It will be next-door neighbors with Vietnamese restaurant Pho Pho Pho.
Kenner also owns The Anchor Bar on Fayetteville Street and is a major partner in new MoFu Shoppe, a brick and mortar location in City Market for the popular Pho Nomenal Dumpling Truck.
“We want to bring a collection of the best we’ve come across,” Kenner said in an email. “Pulled pork, brisket, smoked charcuterie plates, lunch, dinner and brunch. We’ll also have a walk-up window, late-night bar menu and appetizers, like pimento cheese deviled eggs and fire roasted oysters.”
The dining room is expected to accommodate 100, and garage-style doors will open to a patio that will accommodate an extra 25, he said.
The 510 building has been home over the years to The Red Room and 510 Tavern. Most recently Shuckers Oyster Bar & Grill’s had an event and catering space there.
510 Glenwood was purchased out of bankruptcy last year for about $18 million by a partnership that includes Blue Ridge Realty and Prime Investments, said Joe Meir, president of Blue Ridge Realty. The companies own several nearby Glenwood South properties, including the Hampton Inn & Suites and the newly completed Gramercy Apartments.
The new owners are giving the building a facelift and reconfiguring it slightly to add more office space and make it more inviting for diners and those parking in its attached deck.
Both Kenner and Meir said barbecue is such a big part of North Carolina culture that they believe it will do well in the high-traffic area.
“We don’t have anything like that in Glenwood South,” Meir said.
Soon people will have an easier time finding the restaurant, too, Meir said. Crews have begun a four-month renovation of the building’s facade. They’re removing half the building’s first-floor columns and adding big red awnings to frame each storefront.
Large trees blocking visibility from the street will be cut down and replaced with smaller ones, and a new staircase will be installed giving direct access to the parking deck’s entrance, used by Hampton Inn hotel guests.
“We think it will be a dramatic change to the appeal of the building,” Meir said.
The top three floors of the six-story building are made up of 36 individually-owned condominium units, Meir said. The two floors below that are office space, which is mostly occupied, he said.
Restaurants will take up about 7,500 square feet of the first floor, and the remaining 8,000 square feet – which had been occupied by Shuckers’ catering space – will be converted to office, Meir said.
Designs call for an extra 7,500 square feet of retail space to be tucked below the first floor, along the Johnson Street side of the building near the current main entrance at the corner of Glenwood and Johnson. Meir said his company is currently talking to several potential retail tenants.
He said there has been a lot of interest in the building, because a $37 million project to replace two Capital Boulevard bridges will reconfigure the street grid so drivers exit Capital after the bridge by taking a right onto Johnson Street – right by 510 Glenwood.
“It’s a great location, and it’s about to improve a lot,” Meir said. “We think this is the new gateway into Glenwood South.”