For 25 years, Dancing Moon has been a gathering place for aspiring spiritualists, astrologers and alternative healers.
The store on Wake Forest Road near downtown Raleigh has created a growing community for people interested in alternative spirituality studies and aims to guide people on their own personal journey, said co-owner Cherry Lea.
Customers can buy crystals for reiki, a healing technique that focuses on touch, or they can get a psychic reading, learn to read Tarot cards or study religions from all over the world. The store’s library features topics ranging from physics to witchcraft.
Lea, 78, was interested in exploring spirituality in alternative ways when she moved from California to Raleigh in 1978.
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“I felt like there was a lot of information I didn’t have to help us grow,” she said.
Dancing Moon began as a church bookstore for Unity Church of Raleigh in the 1980s. Lea ran the store and met Beverly Bockover, who later became co-owner at Dancing Moon.
Neither woman considers herself a psychic or a healer, so they employ others to offer those services. Bockover, who is still a minister at Unity Church of Raleigh, teaches some religion classes at the store.
“All the different pieces of New Age unite here,” Bockover said.
In 1990, Lea bought a small house at the end of Johnson Street in the Glenwood South neighborhood and turned it into Dancing Moon, named after her astrological sign, Cancer, which is represented by the moon.
By 2003, Dancing Moon relocated to Oberlin Road. In 2005, the store settled into its current spot on Wake Forest Road, which offers ample parking for the growing number of customers.
“This was Cherry’s dream,” Bockover said. “I just supported her because she’s my best friend.”
It’s not unusual for generations of families to use the store, Bockover said. On the store’s 25th anniversary last year, customers put together a scrapbook of letters and photos.
The goal of Dancing Moon will always be to encourage customers to go on a personal journey. That journey will be different for everyone, Lea said.
“We’re fortunate to be one of the stops along that journey,” Bockover said.
About the series
The North Raleigh News and Midtown Raleigh News are publishing a series of stories about locally owned businesses in Raleigh. Do you know of a business you’d like to see featured? Email suggestions to email@example.com.
Find out more
Dancing Moon is located at 1840 Wake Forest Road, Raleigh. Go to dancingmoonraleigh.com, or call the store at 919-833-8081.