A new trend has hit social media: the Ice Bucket Challenge.
To raise awareness of ALS, people across the country are filming themselves being drenched in ice water and then nominating others to do the same. If nominees do not post the video within 24 hours, they are supposed to donate $10 to an ALS charity. This is all done to raise awareness of the disease and, hopefully, some money for research.
Amyotrophic lateral sclerosis, better known by its most famous victim, Lou Gehrig, is a neurodegenerative disorder that affects the motor neurons of the brain and spinal cord, eventually leading to death. According to ALSA.org, 5,600 people in the United States are diagnosed with the disease every year, and the average life expectancy after diagnosis is two to five years.
Scot Schwichow, owner and operator of Revolution Self Defense in Clayton, was nominated to make a video and felt that he could do more than just pour a bucket of water over himself.
“Like many people, I know a man who was struck by ALS, and I saw first-hand the devastation that it caused on his family,” Schwichow said.
After jiu jitsu training on a recent Sunday afternoon, Schwichow and his students filmed their ice bucket challenge video with a catch: for every share on Facebook within 36 hours, Schwichow would donate $1 to ALSA.org.
When the time for sharing ran out, the video had been seen 9,000 times and shared 139 times.
Luis Martinez has been training at Revolution for years. “There is always something positive going on here, and we do multiple community service projects often,” he said. “When Scot said that we were going to dump ice water on ourselves, no one was surprised.”
Schwichow added: “While we may not have generated a huge amount of money, I think the fact that in a little over a day 9,000 people have seen how easily you can start your own charity fundraiser is a victory.”