Residents can have their say on what flag flies over Holly Springs Town Hall.
Holly Springs is in the process of rebranding itself, including designing new logos and marketing pitches, and the Town Council recently reviewed seven designs for a new Holly Springs flag.
On July 7, the Holly Springs Town Council picked three favorites and launched a poll where residents can vote for which one they like best. The poll ends Aug. 1.
“It’s exciting. It’s a new and different look,” Mayor Dick Sears said of the poll. “The more our town involves the public, the better off we are.”
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Each flag design features the town’s new blue and green holly leaf logo against a white background, but includes different secondary details, such as stripes and borders.
Residents can choose between a flag with a light blue border on the left; with a dark blue border on the left; or a flag with thin dark blue horizontal borders. All have “Discover the Source” written underneath the town name.
Because of the new logo, any of the three Holly Springs flags could arguably become the most modern-looking in southern Wake County – and that’s by design.
The story of Holly Springs’ two logos – the one used in the past and the new design – speaks to how much the town has changed.
One day in 1997, the town manager asked Town Clerk Joni Powell to drop what she was doing and pick a logo for the town’s welcome sign. Powell says she hurriedly picked an image “that didn’t look too Christmas-y” out of a software program.
“It doesn’t mean anything,” Powell said. “It’s clip art. I’ve always felt the town deserves better.”
The town’s current flag incorporates the old logo between two dark green horizontal stripes and features the town seal in an off-center position in the top left. It was designed in 2008 by students in the Mayor’s Youth Advisory Committee in 2008.
The logo and flag were basically free.
Powell now has an opportunity to give the town logo a makeover. She developed the new logo with Maryland-based consultants Streetsense, who were paid $65,600 by the town to guide them through the rebranding process.
While the old logo is an angular interpretation of a holly leaf, the new logo is more stylized, with softer, more rounded edges and lighter colors. It also is meant to tell a story.
“Just as the early settlers found the holly-covered springs to be a source of life-giving water, today’s residents find Holly Springs to be a source of many good things that improve the quality and completeness of their lives: our premier park system, our abundant housing choices, our thriving business community, and our shared ‘near history,’” according to the town’s description of the new logo.
The two holly leaves in the new logo represent the town’s distant and recent history. The circular logo also projects forward movement to convey the “progressive” attitude town leaders have adopted in recent years toward welcoming growth, according to a page on the town’s website.
“Holly Springs is grounded in a heritage of colonial land grants, agriculture and early enterprise, like tailors, turpentine stills, grist mills and a railroad,” it says. “At the same time, Holly Springs is very progressive, pursuing 21st century development like bio-technology, forward-thinking health care expansion and a creative sports and leisure economy.”
Other town logos and flags in the area are basic representations of their histories.
The Apex town flag shows the town’s gold seal against a solid green backdrop. Fuquay-Varina’s flag simply features the town’s green and yellow FV logo against a white background. Morrisville’s flag shows the town seal – a pinecone and a triangle – against a white backdrop and yellow trim.
Cary’s flag has three horizontal stripes – green at the top, white in the middle and blue on the bottom – and incorporates the town’s dogleaf flower seal into the center.
Like Holly Springs, Morrisville and Fuquay-Varina also are in the midst of rebranding. They’re taking a broad approach, considering new logos as well as signage, mission statements, slogans and marketing campaigns.
It’s important for towns in Wake County to look to the future, Powell said, because many, if not most new county residents, have no connection to the area’s past.
“We have no significant landmark. No lake. We don’t even have people that went to school here from kindergarten to 12th grade,” she said of Holly Springs. “Everybody needs something to rally around.”
Want to vote?
Go to www.hollyspringsnc.us to vote for your favorite design. Voting ends Aug. 1.