The votes have been counted, and the a new flag design has been chosen for Holly Springs as part of the town’s rebranding campaign.
But the winning selection doesn’t look exactly like what was presented to residents. Turns out, a Holly Springs resident had a better idea for the design.
The town opened a poll July 7 with three new options for Holly Springs flag designs. Town Clerk Joni Powell worked with Streetsense, a Maryland-based design firm, who the town paid $65,600 to aid in their rebranding process.
But after three options were presented to the public to vote for online, Holly Springs resident Jennifer Flanagan submitted a new, more polished version of what voters chose. The town had a winner.
“It’s time to phase out the old and phase in the new,” Powell said.
A poll on SurveyMonkey was open to the public until Aug. 1. Of the 1,325 votes submitted, 847 were for an option with a dark blue block on the side. The original three options had the same logo and text treatment, but differed in the color of the block and its positioning.
Holly Springs is in the process of rebranding itself. Powell picked the town’s old logo in 1997, when the town manager told her to quickly select something. The new logo, a stylized holly leaf, is meant to tell the town’s story.
Flanagan’s design changes the font used for “Holly Springs” and replaces the slogan “Discover the Source” with a simpler “North Carolina.” Powell said some of the survey’s comments expressed complaints about the font used in the original designs. But Flanagan was the only resident who came up with a solution to that problem.
Powell said she never liked the font the consultants chose. But she thought, “What do I know?”
When Flanagan submitted her revision, the choice seemed clear to Powell.
Flanagan has a background, though not formal education, in graphic design. She and her family have lived in Holly Springs for 18 years. She worked in marketing and freelanced her expertise in design until moving to Holly Springs.
Since then, she has done occasional projects for local businesses. Flanagan now works full-time as the computer lab instructor for the Holly Springs Elementary School. She also volunteered to design and implement a new logo for the Holly Springs High School’s marching band.
Flanagan said she loves the new logo, but thought, “the text part and overall layout could look much better.”
“I thought it deserved to look better,” she said.
The flag that currently flies on Holly Springs flagpoles was designed in 2008 by students in the Mayor’s Youth Advisory Committee. The new flag will appear in Holly Springs in October, Powell said. She wants to take the time to find a company that will make the flags on a fade-resistant fabric, to avoid replacing them every few months.
Flagpoles at town buildings, parks and even gas stations will sport the new flag soon. Town-owned vehicles and some street signs also will be re-detailed, Powell said. Bigger projects, such as re-painting the seal on two town water towers, will wait until the current seal gets too old.
When Gladys Bremer moved to Holly Springs in 1998, she couldn’t recall if the town had a flag at all. Spending money on a consulting firm to re-brand the town seems unnecessary to her.
“I thought that was just a little extravagant,” Bremer said. “There are other things that need taken care of.”
Despite her opinion that the town doesn’t need a new flag, Bremer took the survey and voted for the most popular option, the flag with a dark blue block on the side.
“If we have to have one, they chose the one that I like,” Bremer said.
Wildeman: 919-829-4845, @mkwildeman