Like buying new clothes to celebrate a promotion, the Town of Apex commissioned a new logo after Money magazine named it the best place to live in the country last summer.
Now the designs are in, and Apex could have a new logo by Tuesday night.
Apex officials will look at designs from two finalists Tuesday night.
They had asked the public to submit designs for a $500 prize – and for bragging rights.
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The town received 102 submissions, including 70 from Apex and at least one from as far away as California. The town narrowed it down to two.
One design is very similar to the current logo, which features several quaint buildings alongside train tracks. Apex was named for being the highest stop on one East Coast railroad.
The new take on the logo is less cluttered and de-emphasizes the railroad tracks while adding in several trees.
The second finalist goes in an entirely different direction. Instead of buildings or trees, it features an abstract set of lines that’s reminiscent of a skyscraper, converging roads or the logo for the old Atari video game system.
According to the contest rules, “Submissions should capture the essence of Apex and reflect one or more of the attributes that make Apex a great place to live, work and play: a safe community, access to plenty of parks and leisure activities, a high level of public services, quality education, strong job opportunities, and a focus on technology.”
If council members don’t like either choice, they don’t have to pick one. It’s unclear, according to the contest rules, what might happen then.
Rebranding can be expensive. The State of North Carolina spent $1.5 million in 2015 for a firm to design a new logo, which has been widely panned. Nearby towns Morrisville and Fuquay-Varina spent tens of thousands of dollars on their own rebranding campaigns.
Fuquay-Varina unveiled its rebranding and logo late last year while Morrisville is still working on its campaign.
Doran: 919-460-2604; Twitter: @will_doran